Hi-Cone has partnered with Heineken México and Walmart México y Centroamérica to produce a powerful new video highlighting Heineken’s transition to 100% PCR (post-consumer recycled) carriers. The video also showcases our collaboration with Walmart México to support in-store recycling banks, reinforcing the importance of building a circular economy.
This project was made possible through the combined efforts of the manufacturer (Hi-Cone), the brand (Heineken), and the retailer (Walmart), a true example of cross-industry collaboration to drive environmental progress. Both Heineken and Walmart have demonstrated strong support for our PCR solution, helping amplify the message of sustainability and showing the positive impact we’re making together.